PR Word of the Week #35: Baby Boomers

For the past few weeks I have been helping communicators understand and market to different generations in our society, from Generation Z to the Silent Generation. This week, I will concentrate on baby boomers. Baby Boomers defined Baby boomers are Continue reading PR Word of the Week #35: Baby Boomers

PR Word of the Week #32: Key message

A very wise friend of mine gave great advice during last week’s Young PR Pros episode. Molli Megasko, co-host of Young PR Pros, shared the best advice she had ever recieved by her mother: be an actor. In other words, Continue reading PR Word of the Week #32: Key message

PR Word of the Week #31: Pinterest

With over 10.4 million users on Pinterest, I guess it is about time I start blogging about it. Pinterest (pin-t(ə)rist) noun The Pinterest website defines the social networking tool as: Pinterest lets you organize and share all the beautiful things Continue reading PR Word of the Week #31: Pinterest

PR Word of the Week #30: Accreditation

ABC beside a person’s name does not mean they are certified to sing the alphabet. On the contrary, it means they are accredited PR or communications professionals with the International Association of Business Communicators. There are various accredited titles you Continue reading PR Word of the Week #30: Accreditation

PR Word of the Week #29: Socialnomics

We all know the social media wave is here to stay. As a company you either learn to swim or drown. The big change lately is social media ROI. Businesses across the world rack their brain with methods on measuring Continue reading PR Word of the Week #29: Socialnomics

A recap of ‘My favourite PR Word’ series

I have been truly lucky during these last couple of weeks. I feel honoured and very lucky to have had the opportunity to host some big names on my blog. In the past month I have asked PR professionals to Continue reading A recap of ‘My favourite PR Word’ series

PR Word of the Week #27: Mobile Marketing

According to a Globe and Mail article on Smartphone users in Canada, about 45 per cent of Canada’s wireless subscribers use smartphones. Rogers, Bell and Telus have seen roughly a 10 per cent decrease in voice minutes. Users are migrating Continue reading PR Word of the Week #27: Mobile Marketing

PR Word of the Week #26: @Hao_Nguyen’s favourite PR Word

Today’s guest blog post is by Hao Nguyen. Hao is proof that if you work hard and put yourself out there you can succeed at anything. Hao and I met through good ‘ol Twitter. Despite being on opposite ends of Continue reading PR Word of the Week #26: @Hao_Nguyen’s favourite PR Word

PR Word of the Week #25: @Sherrilynne’s favourite PR Word

Today’s guest blog post is by Sherrilynne Starkie. Not only is Sherrilynne an amazing coworker, but she is also a mentor and someone I look up to. Sherrilynne is an Account Director at Thornley Fallis and a recognised expert in Continue reading PR Word of the Week #25: @Sherrilynne’s favourite PR Word

PR Word of the Week #24: @GiniDietrich’s favourite PR Word

Today’s guest blog post is by Gini Dietrich. Gini is the founder and CEO of Arment Dietrich, the author of Spin Sucks, the founder of the soon-to-be-launched Spin Sucks Pro, and is co-authoring Marketing In the Round with Geoff Livingston.  My favorite PR word: Integration Alright, alright. Continue reading PR Word of the Week #24: @GiniDietrich’s favourite PR Word