If you listen to my podcast, Young PR Pros, or if you follow me online, you have probably heard that I am a fan of Gini Dietrich. I look up to her and truly believe in the cause of her blog, SpinSucks.com. Because spin really does suck!
Long gone are the days of Mad Men and spin doctors. The Public Relations Society of America defines the modern-day PR as:
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Key words here are: mutually beneficial. Our priorities of course lies in ensuring we increase our company’s bottom line, but we do not do this at the expense of our audience.
Spin Sucks, the book, helps PR and communications professionals fight the good fight.
We live in a world where content farms, Internet spiders, and fake accounts have the potential to ruin one’s experience online. It certainly would be easy — and quite possible to even make some quick money — by sitting back and gaming the systems. But, just like the Justice League, we prefer to fight evil with good. And that’s exactly what Spin Sucks teaches you.
I truly recommend all PR and communications professionals to read this book. Not only does it offer excellent advice to help us be successful as practitioners, but it gives guidance to help shape a better PR industry.
Here is a quick video that wraps everything up with a neat bow.
You can buy the book today! Click here.
Have you read the book already? If so, what did you think? I would love to hear about your comments.