with Kristine D'Arbelles, Julia Kent and Ross Simmonds
Today’s guest blog post is by Martin Waxman. Martin Waxman is a social media and communications strategist, principal of Martin Waxman Commmunications, Senior Counselor at Thornley Fallis Communications and co-founder of three PR agencies. He has worked in communications and Continue reading PR Word of the Week #23: @MartinWaxman’s favourite PR Word
I am so happy I stumbled upon an infographic about newsjacking last week. Why? Because I had no idea what it was. And thus, this week’s PR Word of the Week was born. Newsjack (n(y)o͞ozjak) verb Apart from the comedy Continue reading PR Word of the Week #17: Newsjack
If you work in the communications or public relations industry, you may from time to time feel a hanging image over shoulder. A bad image created by our PR ancestors: Spin Doctors. As communicators today, we should strive to be Continue reading PR Word of the Week #8: Spin Doctor
Making headlines is not always easy. I had the opportunity to attend a professional development event hosted by the Canadian Public Relations Society with Laurie Smith from CNW. The Internet has changed everything. We can get news at anytime, anywhere Continue reading Making Headlines