Tag Archives: numbers

One of the buzz words in PR and communications I have heard a lot in 2011 was “ROI” or “return on investment”. As a business, before you invest a significant amount of money in to something – such as PR Continue reading PR Word of the Week #21: ROI→

One of the core skills of a public relations or communications professional is the ability to write. And that doesn’t mean writing words on a paper and calling it Shakespeare. The skill of writing comes from writing words that engage Continue reading PR Word of the Week #20: CP Style→