PR Word of the Week #24: @GiniDietrich’s favourite PR Word

Today’s guest blog post is by Gini Dietrich. Gini is the founder and CEO of Arment Dietrich, the author of Spin Sucks, the founder of the soon-to-be-launched Spin Sucks Pro, and is co-authoring Marketing In the Round with Geoff Livingston.  My favorite PR word: Integration Alright, alright. Continue reading PR Word of the Week #24: @GiniDietrich’s favourite PR Word