But it is my first day

Today was my first day at Thornley Fallis, a communications agency with big name clients like Ford, City of Ottawa, Government of Canada, RBC and more.

I was warned working in an agency would keep me busy. And everyone was right. But this busy wasn’t overwhelming or stressful, rather informative and kept my day moving quickly, a feeling I want in a future career.

Here are some interesting lessons I learned on my first day:

• Media lists change like a girls wardrobe and therefore you must keep them constantly up-to-date.
• Writing a news release should take you less than an hour to write.
• When writing a news release try and repeat key words, it strengthens yours key messages.
• In meetings be ready to answer questions, not just about the subject of your project, but logistics as well. For example, how long will this project take you.
• The Starbucks coffee machine in the kitchen is amazing.
• I don’t think it is possible to live as a PR practitioner without a notebook of some sort to keep tract of the million notes taken, to-do-lists, questions to ask, etc.
• Ask questions. You would be surprised how much others are willing to help.

And last but not least…

• I can see only after one day my experience at Thornley Fallis will be well worth it.