The verdict: 3/4 of people said yes.
The lesson learned: a good handshake is important.
Julia Kent and I then switch over to a topic not spoken about often enough, PR ethics. We discuss the ethics behind the story about OK! Magazine Editor Accepts Thousands of Dollars From PR People After Her Dog Dies. A debate started in the #PRintern | #EntryPR LinkedIn group. We give our two cents on the subject, but here is a hint: we think it is bad PR.
The debate quickly moves in to the ethics behind pitching. We discuss how it can be hard to pitch journalists as young professionals, but we must not fear the silence and ensure to always pitch using quality stories and not just aim for the most amount of hits. It is always quality over quantity. We mention Jeannie Clary’s article called The Sound of Silence on PitchingNotes.com to give some tips on how to properly pitch.
We want to hear from you. What is your opinion on the OK! Magazine story? What are your tips to pitching ethically?