with Kristine D'Arbelles, Julia Kent and Ross Simmonds
The Public Relations Society of America (PRSA) asked the public relations community to define “public relations”. So what better word to define this week on this week’s PR Word of the Week. I am not the only one that has Continue reading PR Word of the Week #19: Public Relations
This week I am defining a word that is not actually found in the Oxford English dictionary or most other dictionaries for that matter; however, it is widely used and is an important word for our generation. We make up Continue reading PR Word of the Week #18: Publicness
I am so happy I stumbled upon an infographic about newsjacking last week. Why? Because I had no idea what it was. And thus, this week’s PR Word of the Week was born. Newsjack (n(y)o͞ozjak) verb Apart from the comedy Continue reading PR Word of the Week #17: Newsjack
This week one of my tasks was to write a one-pager of QR codes. The one-pager would be used to explain to non-technical savvy people how to use a QR code. I have been using QR codes for a while Continue reading PR Word of the Week #16: QR code
During the past two weeks I was lucky enough to take part in two Twitter chats with Algonquin College PR students. The chat involved students asking questions about PR, the industry, getting a job, etc. PR professionals responded by giving Continue reading PR Word of the Week #15: Personal brand
The past few weeks I have been talking about the multiple “bottom lines” that exist in a company’s measurement of success. The bottom line is the fiscal measurement, the double bottom line measures a company’s social impact and, finally, the Continue reading PR Word of the Week #14: Corporate Social Responsibility
Last week, I talked about an important part of communications, the double bottom line. The bottom line measures our fiscal performance, while the double bottom line measures a company’s performance in terms of positive social impact. But guess what? We Continue reading PR Word of the Week #13: The Triple Bottom Line
This week it is time to learn a common term bounced around in communications and public relations, the double bottom line. We have all heard of the bottom line: the dough, the moola, the raison-d’être of a business, the time Continue reading PR Word of the Week #12: The Double Bottom Line
This week’s PR Word of the Week is designed to make you sound smart for using a big complicated looking word. I truly believe good writing comes from using new words and avoiding repetition. Therefore, this week, this word will Continue reading PR Word of the Week #11: Antithesis
For the third year in a row I have run the Canada Army Run in our Nation’s Capital. This year, however, was different, special if you will. As a runner, and all runners do it, we tend to announce to Continue reading Canada Army Run: Race report