Social Media and New Media Boot Camp with CPRS Ottawa-Gatineau

The era of the passive audience that receives advertising messages is dead. Over. Gone. Social has become the norm. People speaking out about what they like and connecting with others who share those interests. That is why learning how to Continue reading Social Media and New Media Boot Camp with CPRS Ottawa-Gatineau

Young PR Pros: Episode #27 – What makes a leader?

Image by: Paul Darrow for The Globe and Mail This week, Kristine Simpson and Julia Kent have a very special guest join them from Halifax, Nova Scotia. Paul Kent is the president and CEO of the Greater Halifax Partnership, board Continue reading Young PR Pros: Episode #27 – What makes a leader?

Step out of your comfort zone – a lesson from @CBIE_BCEI

I found this video by the Canadian Bureau of International Education (CBIE) about the benefits of studying abroad. Dr. Sheila Embleton, a distinguished research professional, shares her top reasons why a student should study abroad. I find, as young professionals Continue reading Step out of your comfort zone – a lesson from @CBIE_BCEI

Young PR Pros: Episode #26 – Let’s talk about being awesome

As you may have read already, Kristine was lucky enough to sit and chat with none other than Scott Stratten, also known as @unmarketing on Twitter. Scott’s motto is stop marketing and start engaging, and if you want people Continue reading Young PR Pros: Episode #26 – Let’s talk about being awesome

Awesome Talks with Awesome Scott Stratten

Wednesday night, I had the pleasure of attending Awesome Talks Ottawa hosted by ReSoMe and Suprpod at Shopify. The night opened with Doug Tetzner, Talent Scout at Shopify, who talked about hiring awesome people. I have always been a big Continue reading Awesome Talks with Awesome Scott Stratten

Young PR Pros: Episode #25 – Who to follow with @TheCoolestCool

We know… we can’t believe it either. Twenty-five episodes already, half way to 50 and a quarter way to 100. Kristine Simpson and Julia Kent are still having a blast and cannot wait for another 25 episodes. This week, Continue reading Young PR Pros: Episode #25 – Who to follow with @TheCoolestCool

Social media and the law: where does the employer’s power lie?

On Ontario Today on CBC radio last week, they aired an interview with Janice Rubin, a partner at Rubin Thomlinson LLP, about legal advice on what your boss can and can’t do with what they learn about you from social Continue reading Social media and the law: where does the employer’s power lie?

Young PR Pros: Episode #24 – behind the scenes of fashion PR

This week we were lucky to have Darcy Boucher join Kristine Simpson and Julia Kent in downtown Ottawa to record Young PR Pros. Darcy is a University of Ottawa public relations and communications student. She has always had a love Continue reading Young PR Pros: Episode #24 – behind the scenes of fashion PR