with Kristine D'Arbelles, Julia Kent and Ross Simmonds
This week one of my tasks was to write a one-pager of QR codes. The one-pager would be used to explain to non-technical savvy people how to use a QR code. I have been using QR codes for a while Continue reading PR Word of the Week #16: QR code
During the past two weeks I was lucky enough to take part in two Twitter chats with Algonquin College PR students. The chat involved students asking questions about PR, the industry, getting a job, etc. PR professionals responded by giving Continue reading PR Word of the Week #15: Personal brand
The past few weeks I have been talking about the multiple “bottom lines” that exist in a company’s measurement of success. The bottom line is the fiscal measurement, the double bottom line measures a company’s social impact and, finally, the Continue reading PR Word of the Week #14: Corporate Social Responsibility
As communicators, we communicate. And to communicate, we need to ensure we use the proper words, tone and, of course, grammar. I thought it would be of value, to share an infographic I stumbled upon on PR Daily clarifying certain Continue reading Infographic: The 12 most misunderstood English words
Last week, I talked about an important part of communications, the double bottom line. The bottom line measures our fiscal performance, while the double bottom line measures a company’s performance in terms of positive social impact. But guess what? We Continue reading PR Word of the Week #13: The Triple Bottom Line
This week it is time to learn a common term bounced around in communications and public relations, the double bottom line. We have all heard of the bottom line: the dough, the moola, the raison-d’être of a business, the time Continue reading PR Word of the Week #12: The Double Bottom Line
This week’s PR Word of the Week is designed to make you sound smart for using a big complicated looking word. I truly believe good writing comes from using new words and avoiding repetition. Therefore, this week, this word will Continue reading PR Word of the Week #11: Antithesis
Tomorrow is election day in Ontario. An important day that showcases our country’s democracy. Here are a few reasons why you should vote tomorrow: Make your voice heard. Don’t let others choose the fate of your government. If you don’t Continue reading Five reasons you should vote today
For the third year in a row I have run the Canada Army Run in our Nation’s Capital. This year, however, was different, special if you will. As a runner, and all runners do it, we tend to announce to Continue reading Canada Army Run: Race report