PR Word of the Week #12: The Double Bottom Line

This week it is time to learn a common term bounced around in communications and public relations, the double bottom line. We have all heard of the bottom line: the dough, the moola, the raison-d’être of a business, the time Continue reading PR Word of the Week #12: The Double Bottom Line

PR Word of the Week #10: Engagement

This week I thought I would talk about the foundation of public relations and communications: engagement. Engagement is present in all we do as communicators. To have a successful social media corporate/personal presence one must engage with followers. To be Continue reading PR Word of the Week #10: Engagement

PR Word of the Week #9: Intranet

Many companies have created their own intranets to allow their employees to share sensitive information within the confounds of their company’s virtual walls. However, when was the last time you logged on to your company’s intranet. An intranet can be Continue reading PR Word of the Week #9: Intranet

PR Word of the Week #8: Spin Doctor

If you work in the communications or public relations industry, you may from time to time feel a hanging image over shoulder. A bad image created by our PR ancestors: Spin Doctors. As communicators today, we should strive to be Continue reading PR Word of the Week #8: Spin Doctor

PR Word of the Week #6: Post social media revolution

Welcome to PR Word of the Week #6. It has been over a month since I started this weekly lesson of public relations words and concepts. This week I thought I would explore a new concept in social media, the Continue reading PR Word of the Week #6: Post social media revolution