with Kristine D'Arbelles, Julia Kent and Ross Simmonds
Today’s guest blog post is by Martin Waxman. Martin Waxman is a social media and communications strategist, principal of Martin Waxman Commmunications, Senior Counselor at Thornley Fallis Communications and co-founder of three PR agencies. He has worked in communications and Continue reading PR Word of the Week #23: @MartinWaxman’s favourite PR Word
For the past few months I have been sharing definitions of words used in public relations and communications to help communicators enrich their vocabulary, and in some cases, spark a little discussion on commonly debated definitions of certain PR and Continue reading PR Word of the Week #22: My favourite PR Word – Communicate
One of the buzz words in PR and communications I have heard a lot in 2011 was “ROI” or “return on investment”. As a business, before you invest a significant amount of money in to something – such as PR Continue reading PR Word of the Week #21: ROI
One of the core skills of a public relations or communications professional is the ability to write. And that doesn’t mean writing words on a paper and calling it Shakespeare. The skill of writing comes from writing words that engage Continue reading PR Word of the Week #20: CP Style
The Public Relations Society of America (PRSA) asked the public relations community to define “public relations”. So what better word to define this week on this week’s PR Word of the Week. I am not the only one that has Continue reading PR Word of the Week #19: Public Relations
This week I am defining a word that is not actually found in the Oxford English dictionary or most other dictionaries for that matter; however, it is widely used and is an important word for our generation. We make up Continue reading PR Word of the Week #18: Publicness
I am so happy I stumbled upon an infographic about newsjacking last week. Why? Because I had no idea what it was. And thus, this week’s PR Word of the Week was born. Newsjack (n(y)o͞ozjak) verb Apart from the comedy Continue reading PR Word of the Week #17: Newsjack
This week one of my tasks was to write a one-pager of QR codes. The one-pager would be used to explain to non-technical savvy people how to use a QR code. I have been using QR codes for a while Continue reading PR Word of the Week #16: QR code
During the past two weeks I was lucky enough to take part in two Twitter chats with Algonquin College PR students. The chat involved students asking questions about PR, the industry, getting a job, etc. PR professionals responded by giving Continue reading PR Word of the Week #15: Personal brand
Last week, I talked about an important part of communications, the double bottom line. The bottom line measures our fiscal performance, while the double bottom line measures a company’s performance in terms of positive social impact. But guess what? We Continue reading PR Word of the Week #13: The Triple Bottom Line