with Kristine D'Arbelles, Julia Kent and Ross Simmonds
One of the core skills of a public relations or communications professional is the ability to write. And that doesn’t mean writing words on a paper and calling it Shakespeare. The skill of writing comes from writing words that engage Continue reading PR Word of the Week #20: CP Style
The Public Relations Society of America (PRSA) asked the public relations community to define “public relations”. So what better word to define this week on this week’s PR Word of the Week. I am not the only one that has Continue reading PR Word of the Week #19: Public Relations
This week I am defining a word that is not actually found in the Oxford English dictionary or most other dictionaries for that matter; however, it is widely used and is an important word for our generation. We make up Continue reading PR Word of the Week #18: Publicness
I am so happy I stumbled upon an infographic about newsjacking last week. Why? Because I had no idea what it was. And thus, this week’s PR Word of the Week was born. Newsjack (n(y)o͞ozjak) verb Apart from the comedy Continue reading PR Word of the Week #17: Newsjack
This week one of my tasks was to write a one-pager of QR codes. The one-pager would be used to explain to non-technical savvy people how to use a QR code. I have been using QR codes for a while Continue reading PR Word of the Week #16: QR code
Last week, I talked about an important part of communications, the double bottom line. The bottom line measures our fiscal performance, while the double bottom line measures a company’s performance in terms of positive social impact. But guess what? We Continue reading PR Word of the Week #13: The Triple Bottom Line
This week it is time to learn a common term bounced around in communications and public relations, the double bottom line. We have all heard of the bottom line: the dough, the moola, the raison-d’être of a business, the time Continue reading PR Word of the Week #12: The Double Bottom Line
This week I thought I would talk about the foundation of public relations and communications: engagement. Engagement is present in all we do as communicators. To have a successful social media corporate/personal presence one must engage with followers. To be Continue reading PR Word of the Week #10: Engagement
If you work in the communications or public relations industry, you may from time to time feel a hanging image over shoulder. A bad image created by our PR ancestors: Spin Doctors. As communicators today, we should strive to be Continue reading PR Word of the Week #8: Spin Doctor
Do you have a picture of you on Facebook you wouldn’t show your boss? Did you ever send out an angry tweet you regretted sending to a colleague? Or what about a message directed at a friend or collegue you Continue reading The role of social media in job hunting