PR Word of the Week #21: ROI

One of the buzz words in PR and communications I have heard a lot in 2011 was “ROI” or “return on investment”. As a business, before you invest a significant amount of money in to something – such as PR Continue reading PR Word of the Week #21: ROI

PR Word of the Week #20: CP Style

One of the core skills of a public relations or communications professional is the ability to write. And that doesn’t mean writing words on a paper and calling it Shakespeare. The skill of writing comes from writing words that engage Continue reading PR Word of the Week #20: CP Style

PR Word of the Week #19: Public Relations

The Public Relations Society of America (PRSA) asked the public relations community to define “public relations”. So what better word to define this week on this week’s PR Word of the Week. I am not the only one that has Continue reading PR Word of the Week #19: Public Relations

PR Word of the Week #18: Publicness

This week I am defining a word that is not actually found in the Oxford English dictionary or most other dictionaries for that matter; however, it is widely used and is an important word for our generation. We make up Continue reading PR Word of the Week #18: Publicness

PR Word of the Week #17: Newsjack

I am so happy I stumbled upon an infographic about newsjacking last week. Why? Because I had no idea what it was. And thus, this week’s PR Word of the Week was born. Newsjack (n(y)o͞ozjak) verb Apart from the comedy Continue reading PR Word of the Week #17: Newsjack

PR Word of the Week #15: Personal brand

During the past two weeks I was lucky enough to take part in two Twitter chats with Algonquin College PR students. The chat involved students asking questions about PR, the industry, getting a job, etc. PR professionals responded by giving Continue reading PR Word of the Week #15: Personal brand