Social media is great but measuring sucks [infographic]

The surprising part of this infographic from warc.com is that everyone loves using social media, sees the benefit and even increases the amount spent on doing social media. The even more surprising part of this infographic is that 50% of Continue reading Social media is great but measuring sucks [infographic]

PR Word of the Week #29: Socialnomics

We all know the social media wave is here to stay. As a company you either learn to swim or drown. The big change lately is social media ROI. Businesses across the world rack their brain with methods on measuring Continue reading PR Word of the Week #29: Socialnomics