with Kristine D'Arbelles, Julia Kent and Ross Simmonds
For the past few weeks I have been helping communicators understand and market to different generations in our society, from Generation Z to the Silent Generation. This week, I will concentrate on baby boomers. Baby Boomers defined Baby boomers are Continue reading PR Word of the Week #35: Baby Boomers
Image curteousy of www.offthemark.com Best practice dictates communication professionals narrow down their audience to smaller groups in order to communicate properly, using the right channels and tools, thus increasing positive feedback from your audience. As communications professionals we need to Continue reading Communicators should know about unique characteristics of different generations