PR Word of the Week #22: My favourite PR Word – Communicate

For the past few months I have been sharing definitions of words used in public relations and communications to help communicators enrich their vocabulary, and in some cases, spark a little discussion on commonly debated definitions of certain PR and Continue reading PR Word of the Week #22: My favourite PR Word – Communicate

PR Word of the Week #19: Public Relations

The Public Relations Society of America (PRSA) asked the public relations community to define “public relations”. So what better word to define this week on this week’s PR Word of the Week. I am not the only one that has Continue reading PR Word of the Week #19: Public Relations

PR Word of the Week #13: The Triple Bottom Line

Last week, I talked about an important part of communications, the double bottom line. The bottom line measures our fiscal performance, while the double bottom line measures a company’s performance in terms of positive social impact. But guess what? We Continue reading PR Word of the Week #13: The Triple Bottom Line

PR Word of the Week #12: The Double Bottom Line

This week it is time to learn a common term bounced around in communications and public relations, the double bottom line. We have all heard of the bottom line: the dough, the moola, the raison-d’être of a business, the time Continue reading PR Word of the Week #12: The Double Bottom Line

PR Word of the Week #10: Engagement

This week I thought I would talk about the foundation of public relations and communications: engagement. Engagement is present in all we do as communicators. To have a successful social media corporate/personal presence one must engage with followers. To be Continue reading PR Word of the Week #10: Engagement

PR Word of the Week #9: Intranet

Many companies have created their own intranets to allow their employees to share sensitive information within the confounds of their company’s virtual walls. However, when was the last time you logged on to your company’s intranet. An intranet can be Continue reading PR Word of the Week #9: Intranet

The Future of Media

60 minutes. 30 thought leaders. 15 questions. One new view of public relations. I had the opportunity to sit in on a webinar called the Future of Media hosted by Cision. Cision asked 15 questions on the roles of earned, Continue reading The Future of Media

Behind the scenes of podcasting: a 5 step guide

For those of you who don’t know, I am the producer of Inside PR, a weekly podcast that looks at the world of communications, public relations, social media and where it all meets and intersects. You can subscribe to the Continue reading Behind the scenes of podcasting: a 5 step guide