with Kristine D'Arbelles, Julia Kent and Ross Simmonds
For the next few weeks I will be helping communicators understand and market towards the different generations in our society, from Generation Z to the Silent Generation. This week, I will concentrate on the Silent Generation. In the November 5, Continue reading PR Word of the Week #34: the Silent generation
Image curteousy of www.offthemark.com Best practice dictates communication professionals narrow down their audience to smaller groups in order to communicate properly, using the right channels and tools, thus increasing positive feedback from your audience. As communications professionals we need to Continue reading Communicators should know about unique characteristics of different generations