Back in November 2012, Julia Kent went back to her alma matter to talk with young journalism students looking to transition in to public relations. This week, she went back to share more of her infinite wisdom.
Julia was joined by Lauren Moore, VP Communications at Ford Canada and Carrie Bendzsa, Media relations manager for IBM Canada.
The panel touches on everything from networking, hard skills for PR pros, tips for making connections, juggling getting experience while still making money and the world of agencies and how it is a good place to build a foundation.
The whole panel was quite long so we only included a few key parts of the discussion.
However, you are more than welcome to listen to the complete panel here.
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