with Kristine D'Arbelles, Julia Kent and Ross Simmonds
Sometimes the best way to connect with your audience is to make fun of yourself. A company with a sense of humour is perceived as more human and real, and your audience are more likely to respond positively. However, humour Continue reading A sense of humour makes a company seem more human
This week is week three of my review of the different generations in Our society. GenX defined Generation X, commonly abbreviated to Gen X, is the generation born after the Western post–World War II baby boom ended. While there is Continue reading PR Word of the Week #34: Generation X
For the past few weeks I have been helping communicators understand and market to different generations in our society, from Generation Z to the Silent Generation. This week, I will concentrate on baby boomers. Baby Boomers defined Baby boomers are Continue reading PR Word of the Week #35: Baby Boomers
For the next few weeks I will be helping communicators understand and market towards the different generations in our society, from Generation Z to the Silent Generation. This week, I will concentrate on the Silent Generation. In the November 5, Continue reading PR Word of the Week #34: the Silent generation
This week has been filled with big news. In less than four days we have witnessed three historic events. So I created a pretty timeline for your pleasure. Mind you, all that news may be exciting, but none so exciting Continue reading The Antithesis of a Slow News Week
It is that time of year again. With only a month left of school (post secondary), students across Canada are starting to look for jobs to ensure they can afford another year of school. It is a tradition of mine Continue reading Job hunting season already? IABC can help