with Kristine D'Arbelles, Julia Kent and Ross Simmonds
This week is week four of my review of the different generations in our society. I have so far reviewed the silent generation, baby boomers and Gen X. I now proceed to the next generations in chronological order, generation Y, Continue reading PR Word of the Week #35: Generation Y
This week is week three of my review of the different generations in Our society. GenX defined Generation X, commonly abbreviated to Gen X, is the generation born after the Western post–World War II baby boom ended. While there is Continue reading PR Word of the Week #34: Generation X
For the past few weeks I have been helping communicators understand and market to different generations in our society, from Generation Z to the Silent Generation. This week, I will concentrate on baby boomers. Baby Boomers defined Baby boomers are Continue reading PR Word of the Week #35: Baby Boomers
For the next few weeks I will be helping communicators understand and market towards the different generations in our society, from Generation Z to the Silent Generation. This week, I will concentrate on the Silent Generation. In the November 5, Continue reading PR Word of the Week #34: the Silent generation
Image curteousy of www.offthemark.com Best practice dictates communication professionals narrow down their audience to smaller groups in order to communicate properly, using the right channels and tools, thus increasing positive feedback from your audience. As communications professionals we need to Continue reading Communicators should know about unique characteristics of different generations
Time and time again, I hear business professionals tell me they can’t start a blog, they can’t start Twitter or keep up Facebook because the just don’t have the time to create content. Although it is important to create unique Continue reading PR Word of the Week #33: Content curation
A very wise friend of mine gave great advice during last week’s Young PR Pros episode. Molli Megasko, co-host of Young PR Pros, shared the best advice she had ever recieved by her mother: be an actor. In other words, Continue reading PR Word of the Week #32: Key message
With over 10.4 million users on Pinterest, I guess it is about time I start blogging about it. Pinterest (pin-t(ə)rist) noun The Pinterest website defines the social networking tool as: Pinterest lets you organize and share all the beautiful things Continue reading PR Word of the Week #31: Pinterest
ABC beside a person’s name does not mean they are certified to sing the alphabet. On the contrary, it means they are accredited PR or communications professionals with the International Association of Business Communicators. There are various accredited titles you Continue reading PR Word of the Week #30: Accreditation
We all know the social media wave is here to stay. As a company you either learn to swim or drown. The big change lately is social media ROI. Businesses across the world rack their brain with methods on measuring Continue reading PR Word of the Week #29: Socialnomics